Business Development
- Contract negotiation and execution North America, Central America,
South America, Bahamas and Caribbean - Business-business spend
- VIK – Value-in-kind products
- Favored pricing negotiation
- Category exclusivity – various fruits and vegetables
- Experiential & Marketing rights
- Sponsorship
- Hospitality packages
- Press releases
- Results of increased direct and indirect value to both companies >$75M
Engagement
- Multiple retail offerings and locations
- High volume business spend Disney Cruise Line
- Sponsorship Living with the Land, EPCOT
- Sponsorship Crush ‘N’ Gusher, Typhoon Lagoon Waterpark
- Product offerings, ESPN sports complex
- Sponsorship ESPN sports complex
- Branded stoe-in- store concept Disney’s Hollywood Studios
- Sponsorship runDisney marathons
- Event activations runDisney marathons
Financial Summary
- Business-business spend direct value
- Value-in-kind direct value
- Favored pricing direct value
- Marketing and promotional rights cash
- Capital contributions cash
- Sponsorship fees cash
- Total Valuation >$75M