Business Development
- Contract negotiation and execution North America
- Category exclusivity
- Experiential & Marketing rights
- VIK (media)
- Sponsorship
- Hospitality packages
- Press releases
- Results of increased direct and indirect value to both companies >$50M
Engagement
Presenting Sponsor of The Great Movie Ride
- Refresh of the attraction
- New script and storyline
- New media pre & post show
Treasures from the Disney Archives
- Disney franchised program on TCM
- TCM talent storytelling Disney classic works
- Movies, documentaries, cartoons and shorts
Turner Classic Movies Classic Cruise on Disney Cruise line
- Full ship charter (and 1st ever for resale)
- Guaranteed 100% occupancy rack rate rooms + on-board spend
- TCM talent and branding
- TCM Classic movie events on board including an orchestra for silent films
Financial Summary
- Business-Business spend cash
- Marketing and promotional rights cash
- Capital contributions cash
- Annual VIK – (Value-in-kind)
- Licensing Fees cash
- Cruise Line Charter cash
- Media Spend cash
- Total Valuation >$50M