Business Development
- Contract negotiation North America
- B-B (business-business) spend
- Media spend
- Category exclusivity
- Experiential & Marketing rights
- Sponsorship
- Hospitality packages
- Press releases
- Results of increased direct and indirect value to both companies >$200M
Engagement
- Brick and mortar store location Disney Springs retail mall
- Store displays and branding concept Confectionary at Magic Kingdom
- Co-branded and licensed product
- Convention group activations and hospitality
- Event activation & Sponsorship Mickey’s Not-So-Scary Halloween Party
- Multiple skus/ retail locations
Financial Summary
- B-B spend cash
- Marketing and promotional rights cash
- Media spend cash
- Retail revenues cash
- Capital contributions cash
- Sponsorship cash
- Licensing Fees cash
- Convention groups and activities
- Total Valuation >$200M