Business Development
- Contract negotiation and execution North America, Europe (Paris)
- Category exclusivity
- B-B (business to business) sales
- Experiential & Marketing rights
- Exclusive Licensed product
- Exclusive Co-branded product
- Sponsorship
- Media promotions & sweepstakes
- Product sampling/ interactive tasting experiences
- Digital online and medial campaigns
- Hospitality packages
- Press releases
- Results of increased direct and indirect value to both companies >$200M
Engagement
- Sponsorship and branding The American Idol Experience,
Disney’s Hollywood Studios - Media (TV) promotional spend American Idol on FOX
- Numerous interactive and event experiences
- Exclusive product development (containers and distribution)
- Numerous branding and sponsorship locations
Financial Summary
- B-B spend cash
- Marketing and promotional rights cash
- Media spend cash
- Retail revenues cash
- Capital contributions cash
- Sponsorship cash
- Licensing Fees cash
- Total Valuation >$200M